The purpose of the style guide is to make sure that contributors create a written article in a clear and cohesive way that reflects the corporate style and ensures consistency with everything from design to writing.
The purpose of the article template is to help contributors start creating their manuscript in the correct format. The article template provides a framework that brings together common elements and components.
The purpose of the article example is to provide a sample of how the article will look once it is published. The article example also provides contributors with more information in which to compose their written article.